News Release | SeatCheck.org

FOR IMMEDIATE RELEASE
February 7, 2007

DaimlerChrysler's SEATCHECK Campaign Marks Five Years of Keeping Child Passengers Safe

Motor vehicle crashes are still the number one killer of kids; seven out of 10 kids in child safety seats are not properly buckled in
Redesigned SEATCHECK Web site (www.seatcheck.org) offers variety of child passenger safety resources, including safety seat technician locater database
DaimlerChrysler shows commitment to ongoing child passenger safety education at government hearing

Auburn Hills, Mich. - DaimlerChrysler's SEATCHECK education initiative is proud to mark five years of assisting parents and caregivers in making sure their child is safe. Motor vehicle crashes remain the number one killer of kids with seven out of 10 kids in child safety seats not properly buckled in. To help parents ensure their child is properly buckled in, SEATCHECK has provided easy access to the National Highway Traffic Safety Administration's child safety seat technician locater database since 2002.

"A properly installed child safety seat could be the difference between life and serious injury for a child," said Deb Morrissett - Vice President of Regulatory Affairs for the Chrysler Group. "Many of these serious injuries can be prevented with the proper use of child safety seats, but many parents and caregivers simply are not aware that their child's seat is installed incorrectly."

A national public education campaign to help parents properly secure their children when traveling in motor vehicles, SEATCHECK aims to inform parents and caregivers about the need for child safety seat inspections. The free service - available online at www.seatcheck.org or by calling 1-866-SEATCHCK - connects parents to the closest child safety seat inspection locations in their community to have their child's safety seat inspected for proper fit and use.

With an all-new Web site, the SEATCHECK resources provide a listing of more than 4,000 location inspection locations staffed by trained and certified child safety seat technicians. SEATCHECK.org also offers parents a variety of other child passenger safety resource, including state law look-up, a current list of manufacturer recalled child safety seats and information on the federally regulated LATCH (Lower Anchors and Tethers for Children) system.

The Ongoing Need for Safety Education

On February, 9, 2007, DaimlerChrysler will participate in a public hearing on the effectiveness of LATCH, the continued efforts of the SEATCHECK campaign and the ongoing need for child passenger safety education.

"Through programs like SEATCHECK, the industry and safety community have come a long way in educating parents on the need for child restrains and their proper usage," stated Morrissett. "However, we need to continue working together to educate them on the technology, like LATCH, implemented to ease the use of child seats."

"DaimlerChrysler applauds NHTSA for monitoring these issues and bringing the different stakeholders together to discuss how we can improve the system trhough both technology and education."

Over the years, SEATCHECK has successfully linked thousands of parents with certified inspectors convenient to them. The SEATCHECK Web site averages 370,000 hits a month and the phone hotline receives more than 1,000 calls per month.

DaimlerChrysler Safety Programs

DaimlerChrysler is committed to keeping drivers and passengers safe when riding in motor vehicles. The Corporation has a long history of developing research-based education programs geared towards adults, teens and children to complement vehicle-based technology and raise awareness for automobile safety. DaimlerChrysler's current safety programs address safe teen driving (www.roadreadyteens.org) and child passenger safety (www.seatcheck.org).





			NEWS RELEASE 2/7/2007 FOR IMMEDIATE RELEASE February 7, 2007 DaimlerChrysler's SEATCHECK Campaign Marks Five Years of Keeping Child Passengers Safe Motor vehicle crashes are still the number one killer of kids; seven out of 10 kids in child safety seats are not properly buckled in Redesigned SEATCHECK Web site (www.seatcheck.org) offers variety of child passenger safety resources, including safety seat technician locater database DaimlerChrysler shows commitment to ongoing child passenger safety education at government hearing Auburn Hills, Mich. - DaimlerChrysler's SEATCHECK education initiative is proud to mark five years of assisting parents and caregivers in making sure their child is safe. Motor vehicle crashes remain the number one killer of kids with seven out of 10 kids in child safety seats not properly buckled in. To help parents ensure their child is properly buckled in, SEATCHECK has provided easy access to the National Highway Traffic Safety Administration's child safety seat technician locater database since 2002. "A properly installed child safety seat could be the difference between life and serious injury for a child," said Deb Morrissett - Vice President of Regulatory Affairs for the Chrysler Group. "Many of these serious injuries can be prevented with the proper use of child safety seats, but many parents and caregivers simply are not aware that their child's seat is installed incorrectly." A national public education campaign to help parents properly secure their children when traveling in motor vehicles, SEATCHECK aims to inform parents and caregivers about the need for child safety seat inspections. The free service - available online at www.seatcheck.org or by calling 1-866-SEATCHCK - connects parents to the closest child safety seat inspection locations in their community to have their child's safety seat inspected for proper fit and use. With an all-new Web site, the SEATCHECK resources provide a listing of more than 4,000 location inspection locations staffed by trained and certified child safety seat technicians. SEATCHECK.org also offers parents a variety of other child passenger safety resource, including state law look-up, a current list of manufacturer recalled child safety seats and information on the federally regulated LATCH (Lower Anchors and Tethers for Children) system. The Ongoing Need for Safety Education On February, 9, 2007, DaimlerChrysler will participate in a public hearing on the effectiveness of LATCH, the continued efforts of the SEATCHECK campaign and the ongoing need for child passenger safety education. "Through programs like SEATCHECK, the industry and safety community have come a long way in educating parents on the need for child restrains and their proper usage," stated Morrissett. "However, we need to continue working together to educate them on the technology, like LATCH, implemented to ease the use of child seats." "DaimlerChrysler applauds NHTSA for monitoring these issues and bringing the different stakeholders together to discuss how we can improve the system trhough both technology and education." Over the years, SEATCHECK has successfully linked thousands of parents with certified inspectors convenient to them. The SEATCHECK Web site averages 370,000 hits a month and the phone hotline receives more than 1,000 calls per month. DaimlerChrysler Safety Programs DaimlerChrysler is committed to keeping drivers and passengers safe when riding in motor vehicles. The Corporation has a long history of developing research-based education programs geared towards adults, teens and children to complement vehicle-based technology and raise awareness for automobile safety. DaimlerChrysler's current safety programs address safe teen driving (www.roadreadyteens.org) and child passenger safety (www.seatcheck.org).

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